Miller Lite came to National Experiential for solutions in a space where it seemed there were none. The Miller / Coors family of beers have become a best-selling beverage in its category and needed a way to celebrate the New Orleans Saints during the NFC Wild Card Weekend, while generating buzz about Miller-Lite products. Sports markets become advertising vacuums when big games hit. The client wanted ad space in a very particular, hard to reach area, and National Experiential had solutions at the ready to put our client’s brands front and center. National Experiential was ready to help create an effective campaign to promote a clear winner.
National Experiential went to work and leveraged a deep property inventory and experience negotiating secured property. We were able to find perfect locations in the client’s desired footprint and National Experiential illuminated NOLA with large-scale, attention grabbing images located strategically near the Mercedes-Benz Superdome. The dynamic display stopped viewers in their tracks in route to and from the game and set them into action mode to capture the look of bright lights and vibrant colors for social media. Local sport & beer enthusiasts expressed loyalty to the Miller Lite brand and our field team overheard “IT’S MILLER TIME” more than once while out on the streets.
The weekend of festivities was an excellent way to celebrate not only the Saints and NFC Wild Card Weekend, but also Miller Light, an essential part of America’s best pairing: BEER & FOOTBALL!
How can National Experiential put solutions like this to work for you?