Guerilla Iconic Laser Projections

“Do you remember the first time you saw a dinosaur? First time you see them, it’s like… a miracle… They’re like myths. And then you see… the first one alive” – Bryce Dallas Howard

There is no film franchise bigger than Universal Pictures blockbuster Jurassic World. It’s hard to believe that 25 years ago audiences held their breath with the first look at an enormous T-Rex on screen in Jurassic Park. When universal approached National Experiential looking for something just as large to mark their trailer teaser for 2018 Jurassic World, National Experiential was ready.  

National Experiential executed an stealth mission guerilla campaign unlike any before.  Weeks of custom location scouting, equipment demos and tests, lens calculations, head scratching, a 20 person field test on Universal’s studio city, all culminated in the recognizable Jurassic T-Rex silhouettes projected on iconic tall building structures in 10 cities across the country. Audiences in Seattle, Los Angeles, New York, Chicago, San Francisco, Miami, Philadelphia, Dallas, Houston, and even the nation’s capital Washington DC would find a T-Rex silhouette and #trailerthursday feeding their hunger for the trailers launch.

The less-is-more content was amplified by high-power, cutting-edge laser projections; all beamed onto, iconic, hard to miss, structures, hundreds of feet in the sky.  National Experiential dedicated an aggressive production schedule to the project and brought crystal clear images to life in 350,000 lumens of projector power.

 

How can National Experiential put solutions like this to work for you?

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